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“Brilliant move! Warming up the UA activities in December when all other developers are decreasing budgets is really brave,” says Lancaric. Then it was the turn of the Spice Girls in December 2021. It was J.Lo that accelerated the number of downloads and revenue growth.”Įarly 2020 saw the biggest revenue bump to date, says Lancaric, when players were at home and Moon Active were spending big on UA. This creative campaign features not only the Kardashians, but Cardi B, Jennifer Lopez, Ben Higgins, Rick Harrison, Rae Sremmurd, Terry Crews, Joan Rivers, NeNe, and Emily Ratajkowski. “Those ads started rolling back in 2019. It was June 2020 when they introduced new celebrities into the mix.
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“You have probably seen a Kardashian playing Coin Master,” says Lancaric. UA expert Matej Lancaric says the promotions started out with UA ads in which ordinary players – usually a couple – have their Coin Master base destroyed and they take revenge. Tel Aviv, Israel-based developer Moon Active has obviously been canny when it comes to user acquisition strategy too. That works out at around 4m downloads per month. Based on the last eight weeks of data, Coin Master is downloaded around 902k times per week, on average. Its single-day peak was on September 19 2020, when it was downloaded 1.1m times in 24 hours. Moon Active earns about $75m per month from the game.īased on the last 30 days of data, Coin Master is downloaded 140k times a day, on average. Over the last 30 days, the game has earned its developer an average of $2.3m daily, and in the last two months, the game has earned Moon Active around $16.4m per week, on average. The monthly download and revenue data shows a revenue peak in December 2021, when Moon Active earned $93m in one month.Ĭoin Master is consistently up there in the top grossing charts with Roblox, Candy Crush Saga, Clash of Clans and Genshin Impact in the US, UK and major EU countries, and its developer, Moon Active, is quietly earning eye-watering amounts of money from the game every day.Īccording to Appmagic data, Coin Master peaked on November 27 2021, when it earned Moon Active $4.2m in a single day. Appmagic data is based on developer payout, so does not include the 30% the platforms take the gross consumer spend is even higher. Appmagic data suggests that Coin Master is about to hit a couple of big milestones.ĭeveloper Moon Active is close to totalling $3bn in IAP over its lifetime ($2.993m at the time of writing) with almost 290m downloads to date (289.8m as of today). It’s a slots/builder hybrid game that has run paid promotions with Jennifer Lopez, Khloé Kardashian, Cardi B, the Spice Girls and David Schwimmer to generate buzz – and it’s been working. So if you’re ready to start sending those Coin Master links, just follow the steps above and you’ll be inviting your friends to join the fun in no time.Coin Master is one of the most popular and lucrative games on the planet, but no-one ever seems to talk about it. Don’t spam random strangers with invitations, or you could end up getting banned from the game. Just remember, sending Coin Master links is a great way to grow your network of friends in the game, but it’s important to only send invites to people you actually know. And if you’re feeling really generous, you can even send them some of your coin winnings to help them get started. Once you’ve sent your invitation link, your friends will be able to click on the link to download the Coin Master app and start playing with you. From this menu, you can choose to send your invitation link via Facebook Messenger, or any other messaging app that you have installed on your device.Alternatively, you can tap on the blue Invite button at the bottom of the screen to open a menu of options for sending invites.You can tap on any of their names to send them an invite. On the invite screen, you’ll see a list of all your friends who already have the Coin Master app installed.Tap on the Invite button to open the invite screen.On the home screen, you should see a green Invite button in the lower right corner.Open the Coin Master app on your phone or tablet.Here’s a step-by-step guide to help you get started: But if you’re new to the game, you might be wondering how to actually send those links. Whether you’re trying to get more friends to play the game with you, or you just want to share your latest winnings with others, sending a Coin Master link is a great way to do it. If you’re a Coin Master fan, you’re probably familiar with the game’s invite system.